Before we begin designing your digital strategy we’ll need to understand the true purpose behind the existence of your brand. This is a critical foundational piece that will guide everything else that follows.
Your initial digital strategy development process will involve both holistic and analytical stages. We will thoroughly assess your industry, target audience and competitive digital landscape. Throughout this process we’ll be continuously identifying short, medium and long-term opportunities.
Your digital strategy will contain constantly evolving high to low-level recommendations. It will evolve as we assess the effectiveness of various strategies in your industry, demographics, gather data insights and learn your user’s digital behavior.
The first version will provide direction to our digital marketing and technology consultants as they collaborate and create in-depth service specific strategies for your brand prior to implementation.